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Link popularity is a measure of the number of links pointing to a webpage, without any regard for the quality of the links.
Link quality refers to the quality of a link which takes into account a number of factors, including the importance (i.e. PageRank) of the linking webpage, the relevance of the anchor text, and whether the linking webpage is of the same topic as the link destination.
Link relevancy refers to getting relevant sites to link to yours. Here's what the Google Webmaster Guidelines recommends, and I quote:
When your site is ready:
Have other relevant sites link to yours
Sounds obvious, right? Top ranked sites have hundreds, if not thousands, of links to their site. How many does yours have?
Link reputation refers to the quality or "importance" of the webpage providing the link. In general, PageRank could be used as a measurement of the reputation of a webpage.
You can actually check the link popularity of every webpage in your site. The simplest method is to go to a search engine and enter "link:" followed by the URL you wish to check.
For example:
link:http://www.yoursite.com
link:http://www.yoursite.com/subdirectory/
link:http://www.yoursite.com/subpage.htmlAlternatively, you could save time by using this popular link popularity checker checks the big three search engines; Google, Yahoo! and MSN simultaneously.
Each search engine has its own ranking algorithms, which means each will filter out links based on its own set of criteria.
For example, here is what Google, Yahoo and MSN reported as the link popularity rating for each search engine. Notice the vast difference in the number of results?
You can increase link popularity by getting more websites to link to yours. Easier said than done, right? Well, try these link building strategies. Click on a topic for more information:
Yes. Every link to a webpage, be it the homepage or a subpage, is a good link. They all help increase PageRank, and drive traffic. Sometimes, it's more relevant for another website to link to a subpage so deep linking to subpages should always be welcomed.
Authority page are webpages that are considered an "authority" on a particular topic. In theory, links from authority pages are considered more valuable than links from other pages.
Similar to PageRank, if a link doesn't point directly to the link destination, search engines don't crawl and index the link and therefore don't count the link popularity. These include dynamically generated pages, such as search engine results, some web directory links, most affiliate links, traffic tracking links, links that point to a webpage on the same domain which then redirects the user to the link destination (to hide the real URL of the link), online databases, and password protected pages.
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